HOW TO MAKE CENTURIES-OLD MUSIC RELEVANT TO A YOUNGER AUDIENCE
The insight: People may see classical music as foreign to their lives, but in fact, many movies they love feature classical music in their soundtracks. Soundtracks are familiar to them.
The idea: If your life was a movie, we have the best soundtrack for it. Music that moves with you. Come hear it live.
Unfortunately, this campaign was not produced due to budget cuts and the onset of the COVID pandemic, but I would still love to produce it.
Visuals & audio PAIRING
A common life scene is paired with a fitting music movement –by tempo, mood, theme– from the 2020 Season concerts.
The visual style is a mix of narrative and raw/unpolished visuals that feel real, intimate and evocative.
“WEEKDAY RUN” online video
Train approaches a busy station; logo fades in and turns into first super.
<Super> The Soundtrack of Life
Opal card is tapped; woman feet run to catch the train.
<Super> Your Morning Run
POV of woman looking up at the sky through trees; coffee machine spits coffee out; woman sips coffee from a tray with four cups.
<Super> Your Coffee Run
<Card> Our Beethoven No.9, II, Molto Vivace
<CTA> Hear it Live at Town Hall
<Logo> SYDNEY SYMPHONY ORCHESTRA Life, live
“LAZY WEEKEND” online video
Time-lapse of sun coming up over grass leaves in back garden. Logo fades in and turns into first super.
<Super> The Soundtrack of Life
Top, cropped shot of guy’s face, eyes waking up; billowy curtains.
<Super> Your Sleep In
Espresso maker on stove; toasts pop up; back shot of guy in slippers and rolled up pants walking towards back garden holding a breakfast tray.
<Super> Your Brunch Out
<Card> Our “Heavenly Life’, Mahler No.4
<CTA> Hear it Live at Town Hall
<Logo> SYDNEY SYMPHONY ORCHESTRA Life, live
“NEW MUM” online video
A toddler runs through a corridor in the middle of the night. Logo fades in and turns into first super.
<Super> The Soundtrack of Life
The toddler climbs onto mum’s bed and wakes her up abruptly.
<Super> Your Terrible Twos
Cheerios type of cereal are poured over two bowls.
<Super> Your Two Minutes for Brekkie
Mum applies lipstick in a hurry using her mobile phone camera as a mirror; she drops the lipstick inside her shoulder bag as she leaves the house.
<Super> and Lippie
<Card> Our Brahms No.2, Allegro con Spirito
<CTA> Hear it Live at Town Hall
<Logo> SYDNEY SYMPHONY ORCHESTRA Life, live
“SIDE HUSTLE” PRINT
Newspaper consecutive page strips.
“the soundtrack of life” podcast
A joint venture with composer, lecturer and author Dan Golding, current host of the radio show “Screen Sounds” on ABC Classic radio. His YouTube channel on film music has achieved more than one million views.
“the soundtrack of life” FILM FESTIVAL
A partnership with Palace Cinemas to launch a short film fest where people send their ‘life’ video paired with the Sydney Symphony music. The shorts are screened before regular, daily screenings and compete for a grand prix.
