INTU WELLNESS | BRAND LAUNCH

INTRODUCING A NEW WELLNESS/BEAUTY BRAND IN A CROWDED MARKET THAT COURTS THE OVERACHIEVER, EVER TIRED 30-SOMETHING WOMAN.

THE CHALLENGE Women are tired of being so tired and not looking their best.

THE INSIGHT A good night’s sleep is the most effective wellness therapy to get back your superpowers.

THE CAMPAIGN IDEA THE NEW SUPER POWDER. Sleep & Skin Renewal is the overachiever supplement that does it all: reenergise your body, mind and skin.

KEY MESSAGING

Don't you wish the day had 34 hours, so, you could get all your to-do-lists done and, on top of that, get a proper night’s sleep? I guess we all do.

We could do everything if we wrote shorter to-do-lists and stop the exhausting running around.

 We need to slow down. To listen to our bodies and thoughts.

To reflect, relax, rest and reset. So, we can make better lifestyle and health choices, to feel and look our best.

We call it Intuitive Beauty.

It's our motto and our purpose: helping you get in tune with your body and tune it up. Because where there's wellness, beauty follows.

It all starts with the most intuitive and accessible wellness "therapy": sleep.

A good night’s sleep that resets our brain, body and skin.

That's why our very first supplement is a wellness nightcap that puts your body and skin to sleep, Sleep & Skin Renewal.  

So, you can feel stronger the next day, face the mirror and smile at what you see: youthful-looking skin.

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